It's not April first yet, so I couldn't really stop my jaw from dropping to the ground on this one: The Richmond-Wayne County Chamber of Commerce and the City of Richmond will be holding a press conference tomorrow afternoon to promote buying local - to be held at the mall, which is predominantly occupied by chain stores.

It seems like QUITE an unfortunate juxtaposition to me to have this kind of announcement in that kind of setting.

Malls like the Richmond Square Mall certainly provide great shopping opportunities, but tend to be populated by businesses that are not locally owned and that give less back to the local economy and community over the long run than businesses that are locally owned. In most "buy local" campaigns across the country, one of the primary goals is to get shoppers to expand their notion of shopping opportunities beyond "the mall" to once again consider what small business districts and downtowns have to offer.

If Richmond residents think that buying local just means going to a shop within city limits, the potential impact of the buy-local message is diluted as their dollars leave the community for corporate headquarters elsewhere.

I asked the Chamber and Mayor's office to reconsider the venue - feel free to do the same if you're so inclined.