Chris Hardie's Blog

This is an ad for a really great Frontline episode called "The Persauders" - a thoughtful and thorough journalistic look at the world of advertising and how it affects us at all levels. It covered a wide variety of perspectives, from advertising executives to media experts to sociologists to counter-cultural ad-busters. Quote from interviewee Mark Crispin Miller: "Once a culture becomes entirely advertising friendly, it ceases to be a culture at all." There's an interesting segment about how one firm interviewed cult-like groups of people (including Linux users and WWF Wresting fans) to craft the campaigns for brands like Nike and Apple. I guess if you can figure out what makes people loyal to a cult, you can get them engaged in your products and services.

The downside of the piece is that the reporter seems to let himself be convinced in conclusion (with snappy upbeat music in the background to reinforce) it's a good thing that "once the market becomes the lens through which we see the world, there's no us and them any more. We're all persuaders." I would probably disagree that this is a good trend.

You can watch it online on the PBS website, and the site includes a teacher's guide and related discussion area. Enjoy.