In late 2011, I noticed a Kickstarter project to support the creation of a portable wi-fi sensor device called Twine. I was already a fan of Kickstarter and its model of crowd-funding the development and implementation of great ideas, be they for gadgets, business models, artistic creations or otherwise. The idea behind Twine struck a particular chord: "connect your things to the Internet."
Yes, there have been Internet-connected things coming out all over the place for years now, and pretty soon the average consumer of household products will find themselves in a store aisle asking, "what do you mean this model doesn't connect to my home network?" But most of these network-connected devices are using their own proprietary standards and protocols for having those "conversations," and often the information being transmitted is only available through some specialized website or smartphone app. Just like all of the web services you now have individual accounts for, you'll have your toaster username and password, your refrigerator username and password, your lawn mower username and password, and so on.
In contrast to this trend, I was excited to see that Twine was an Internet-connected sensor device designed to be tinkered with, expanded upon, customized and fully integrated in whatever way you could imagine. Almost as soon as the project was announced, the creators were receiving fun and useful ideas for how Twine could be used; clearly there was an unmet need (you know, in that first world sense of the word "need") for a device like Twine.