I've had a few days to play around with Google's new social network offering, Google+, and I thought I'd share some initial thoughts.
First of all, kudos to Google for "going for it" in the Facebook era. They're one of few players who actually has the resources and skill to make a serious go at a viable alternative to Facebook, and you've got to admire the effort. If the success of the movie The Social Network tells us anything, it's that Facebook has become mainstream and popular, and as generations of younger people look for ways to establish their identity in the digital age, they'll be looking for alternatives to the place where their parents and now grandparents also hang out online. By the same token, people of all ages and professions are trying to figure out just how to effectively and safely use Facebook, LinkedIn, Twitter and other social media tools in a world where we're being encouraged to blend our personal and professional lives together more publicly.
Is Google+ just the right thing at just the right time?
People are already writing about the high bar that Google+ will have to jump in order to see any significant migration of Facebook users, not the least of which is all the time people have invested in curating their lists of "friends" there. Facebook is going to make it as difficult as possible for its users to do any kind of exporting of account information from their system, and I don't think Google is devious enough to launch an unauthorized workaround. So people will be left to recreate their online identity on Google+, where the number of people you are connected to still largely drives your user experience.