(I've been reading a lot of books lately about the stories of how various technology companies came to be, and it's been great food for thought as I work on the next chapter in my own professional life story. This is the first in a series of blog posts about these books.)
I remember hearing about Netflix from a geek news site sometime in the early 2000s, and I think I was among the first folks in my town to try the DVD subscription by mail service that they'd launched in 1999. I was skeptical of it, having a hard time imagining a day when I wouldn't rather just stop in to the local movie rental store than bother with ordering a disc online and then waiting for it to show up by mail. But I tried it out, thinking it would be an interesting way to access some of the independent and obscure films that local stores wouldn't bother to stock.
And so I took my place as one of the many video watching consumers that Netflix, Blockbuster and other media companies were battling to attract and keep as customers over the last 15 or so years, leading right up to present day where the release of the second season of the Netflix-produced House of Cards on Friday was a major media event.
That battle and the personalities that made it interesting are the focus of Gina Keating's great book, Netflixed: The Epic Battle for America's Eyeballs.